July 30, 2013
HOT SPRINGS, AR (Tuesday, July, 30, 2013) – Oaklawn’s marketing department returned from the Gaming Marketing Conference with five Romero Awards, marking the fourth straight year the team has been recognized for its work among other small to mid-size gaming centers across the North America. The five honors included two Gold Awards for the “Cauldrons of Cash” and “Party Like There's No To-May” promotions and three Silver Awards for the “Yes We Can Giveaway,” “Million Dollar Strikeout” and “SuperheroPalooza” promotions. In addition, the team also received four Honorable Mentions.
Romero Awards honor excellence in gaming marketing and are named for gaming marketing pioneer and author John Romero. These awards, in the categories of Direct Mail Marketing, E-Mail Marketing, PR Campaign, Website Marketing, VIP Promotion and Gaming Floor Promotion, recognize gaming operators that best fulfill the spirit of Romero’s more than 50-year crusade for effective, measurable and accountable gaming marketing expenditures. The winners are selected by a panel of expert judges and Romero himself.
“Each year, the competition for these awards gets tougher and tougher, which makes us even more proud of our accomplishments,” said Director of Marketing Kim Baron. “We felt confident in our submissions based on response from our guests. It’s always nice to be recognized by peers within our industry. Our guests also benefit from us attending this conference because of all the great ideas we come back with.”
The Gaming Marketing Conference was held in Las Vegas July 23-25. For more information about Oaklawn, visit www.oaklawn.com.